GAMETECH STARTUPS STARDUST AND METAPLAY APPOINT RAPTOR PR AS GLOBAL AGENCY OF RECORD
LONDON, UK - 14 MARCH, 2024 - Raptor PR, the world’s only pure B2B tech PR agency for the global video games industry, today reveals it has been appointed as global agency of record by two major B2B gametech startups: Stardust, a $35M funded Silicon Valley startup which provides game developer tools to build and scale blockchain games; and Metaplay, a Finland based fast-growth startup which offers complete developer backend solutions for building and scaling top-grossing mobile games.
Raptor PR will be deploying fully integrated, cross-channel campaigns, engineered to deliver tier one fame building, lead generation, and the building of communities around brands Stardust and Metaplay respectively. The campaigns will be tailored to directly support both Metaplay and Stardust business objectives and core value propositions, effectively engaging with international stakeholders like developers and publishers across industry verticals including games trade, business, technology, adtech and web3.
Rana Rahman, Founder and CEO at Raptor PR, commented:
“Both Metaplay and Stardust personify what Raptor PR is all about: we’re focused on the deeptech and businesses that are powering the business of gaming, and the exciting emerging technologies which are disrupting it. For both Stardust and Metaplay, we’re deploying multi-disciplinary strategies, which are essential to reach and meaningfully engage with audiences effectively. With a somewhat diminishing media landscape, Raptor PR ensures that it is amplifying and engaging through all relevant channels for its clients, wherever stakeholders may be.”
Canaan Linder, Founder and CEO at Stardust, added:
“Raptor PR has a deep understanding of both web2 and web3 technologies, and Stardust has an ambitious roadmap ahead, so the team is the obvious choice to help us build the strategic positioning required in order to reach the audiences that matter to us. The added bonus is definitely our shared values; a passion to democratise blockchain - working at pace while having fun along the way.”
Chris Wilson, Head of Marketing at Metaplay, added:
“We’ve been building our games industry solution in stealth over the last several years in Finland, hence we needed a creative, out of the box global communications partner to help take our messages to game makers across the globe. Rana and his team exemplified everything we were looking for in a PR agency; a team of people hugely passionate and knowledgeable about the games industry, with a deep understanding of the fundamental tech behind it.”
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For further info contact:
Priyanka Harsora / Joshua Callaghan
Raptor PR
+44(0)793 992 7615 / +44 (0)7947 990308
priyanka@raptorpr.com / Joshua@raptorpr.com
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About Raptor PR
Raptor PR is the world’s only pure B2B tech PR agency for the global video games industry. We champion the pioneers and disruptors in emerging technology verticals that tie into the games industry such as AI, web3, metaverse, and fintech. Data and decades of tech brand experience drive everything at Raptor PR, enabling us to deliver high impact global campaigns and results that matter across audiences in the US, Europe and MENA. Since January 2021, Raptor PR has developed a diverse portfolio of games industry and emerging tech experience, including the likes of Worldline, Xsolla, Sandsoft Games, Bidstack, Admix, Zibra AI, Ultra and Kinetix. We’re hardwired into the business of gaming, with media partners including VB Labs (VentureBeat), Steel Media (PocketGamer), Mobidictum, MCV/Develop, and we’re a proud member of UKIE. To learn more about Raptor PR, follow our Linkedin or visit our website.
About Stardust
Stardust is on a mission to build the end-to-end gaming platform for game developers to launch successful Web3 games. Stardust’s platform offers game developers easy access to the most scalable, secure, and compliant infrastructure for invisible player wallets while also empowering them with user acquisition and attribution resources necessary to accomplish their revenue and player retention goals. Headquartered in Palo Alto, California, Stardust supports major gaming studios like Midnight Society, Shrapnel, Habbo, Tilting Point, Stillfront, and many more.
About Metaplay
Metaplay is a complete backend solution for building, operating, and scaling top-grossing mobile games. Metaplay’s SDK is the only backend that offers a full suite of customisable and extensible tools which cater to every stage of production of an online game’s growth from the first line of code, right through to LiveOps and player support. Based in Helsinki and founded in 2019, the team comprises veteran game developers and engineers, each highly familiar with the tools needed to support a game as it scales. Since its founding in stealth, Metaplay has worked with various Finnish developers including Metacore, Dodreams, and Playsome to create a reliable and valued solution ready to be shared with the world.