RAPTOR PR ANNOUNCES TWO MAJOR GAMES INDUSTRY CLIENT WINS & SENIOR HIRE
- SuperScale And Ultra Appoint Raptor PR As Agency Of Record - Former PocketGamer.Biz Senior Editor Craig Chapple Joins As Head Of Content -
LONDON, UK - 22 MARCH, 2023 - Raptor PR - the only pure B2B PR agency dedicated to the global video games industry - is thrilled to announce two major new client wins and a significant addition to its growing team of specialist communications experts. The company has been appointed agency of record by Ultra, a next-generation PC games store, and SuperScale, a successful data and analytics company which powers mobile games growth. Continuing its own recent growth, Raptor PR also has hired legendary games industry writer, Craig Chapple, as its new Head of Content.
Ultra is a next generation PC gaming store and ecosystem which is championing a better deal for game developers, gamers, content creators, and esports players. Its expanding global team is made up of veterans from major global publishers and gametech companies. SuperScale helps mobile game developers and publishers such as EA, BoomBit and Fingersoft make better use of their data in order to grow the mobile games in their portfolios. The company was founded in Slovakia in 2015 and last year opened a dedicated London office. Raptor PR is creating data-driven integrated communications campaigns for both companies to take their stories to market with high impact.
Craig Chapple joins the Raptor PR team after previously serving as Mobile Insights Strategist at Sensor Tower and Senior Editor at leading mobile games trade media outlet, PocketGamer.Biz, having held additional roles at Nintendo UK and Develop magazine. As a games industry specialist, Chapple will spearhead written content for Raptor PR; serving as a valuable talent for the B2B agency’s client base.
Rana Rahman, Founder and CEO, Raptor PR, commented:
“Team Raptor is humbled to welcome aboard both SuperScale and Ultra, which are both extremely well positioned to disrupt their respective industries. As for Craig…well…let’s say I’ve been waiting years to finally work with him! His appointment will supercharge our data-driven, strategic content offering, supporting our clients and Raptor PR itself with the very best content on the market.”
Paraag Amin, Group CFO, SuperScale, commented:
“When searching for an agency, we wanted to find a team with more than a surface-level understanding of how the games industry operates, including topics such as user acquisition and data science. Team Raptor ticked all the boxes with their considerable experience within the mobile games industry. We’re looking forward to reaching developers and publishers through great, informed storytelling with Raptor PR.”
Nicolas Gilot, CEO and Founder, Ultra, commented:
“Ultra is a platform with gaming at its core and which leverages cutting-edge technologies to improve on the status quo in the games industry. Raptor PR reflects this ethos with a tangible passion for gaming and a pragmatic approach to emergent tech. We’re looking forward to benefiting from Raptor’s energy and enthusiasm about the games industry - both present and future.”
Craig Chapple, Head Of Content , Raptor PR, commented:
“I’m delighted to join Raptor. I love writing about the games industry and making use of quality data and powerful storytelling. This has been my calling for the past 11+ years at Develop, PocketGamer.biz and Sensor Tower, and I’m pleased that the rest of the growing team at Raptor shares my curiosity and depth of knowledge about gaming.”
Raptor PR has been recently voted as a finalist for Agency of the Year at the Mobile Game Awards, from Steel Media. Its appointments by Ultra and SuperScale follow the Q4 2022 wins of Kinetix, Sandsoft Games, and Bidstack Group PLC.
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For further info contact
Joshua Callaghan / Priyanka Harsora / Ivan Zhelev
+44 (0)7947 990308 / +44(0)7939 927 615 / +44 (0)7717 825 660
joshua@raptorpr.com / priyanka@raptorpr.com / ivan@raptorpr.com
About Raptor PR
Based in London, Raptor PR is a fast growing global communications agency for video games, web3 gaming, and media brands. Founded by Rana Rahman following a 20-year global career in communications, Raptor PR brings together bespoke teams for each client from a unique network of senior comms and content specialists to deliver tangible results that contribute directly to business objectives and brand engagement. Raptor PR is a proud member of UKIE, the UK trade body for the interactive entertainment sector, and the Blockchain Game Alliance, an organisation spreading awareness and adoption of blockchain in the games industry. Its media partners include the likes of VB Labs (VentureBeat), PocketGamer.biz (Steel Media), Mobidictum, and MCV/Develop.
About SuperScale
Founded in 2015, SuperScale helps developers and publishers of all sizes grow their mobile games through user acquisition campaigns, predictive analytics dashboards, and other key services aimed at maximising their potential. The company, which has offices in Slovakia and London, has supported over 150 mobile titles, generating more than two billion downloads worldwide. SuperScale has helped games industry leaders including Electronic Arts, Lego, Big Fish Games and BoomBit expand their player bases, increase revenue, and create engaging experiences for gamers around the world. For more information, visit www.superscale.com.
About Ultra
Ultra is a next-gen entertainment platform providing new possibilities for gamers, developers, and creators. Ultra’s interconnected ecosystem enables players and game developers the freedom to truly take control of gaming experiences. Integrating a wallet service, a game store, a marketplace, a tournament platform, and more, Ultra is reinventing the gaming experience, one app at a time. To stay connected, visit ultra.io